From The Founder

Hey friends! I’m Shobana. I could call myself an ex-software-engineer I suppose, but I always held a special place for fashion in my heart. I dreamed of a meaningful career in fashion and even considered pursuing design. However, life led me down different paths, culminating in postgraduate studies in computer science and management. While I excelled academically, I realized it wasn't my true calling.

Throughout my life, I’ve been on a quest to find a career path that truly resonates with me. This journey uncovered my passion for fashion. I recognized my distinctive fashion sensibility—treasures that blend beauty and practicality, with a special love for sarees and jewels. I adore high-quality sarees and jewels creatively designed to radiate elegance. They exude refinement and highlight the true beauty of flowing fabric and radiant metal. They also showcase exquisite craftsmanship and artistic flair that bring me great joy. Above all, I seek sarees and jewels that inspire confidence and grace, enabling women to express their authentic selves.

Recognizing that many women share these desires, I was inspired to create Dyuja—a vibrant community where women can discover sarees and jewels that empower them to show their inner strength and fulfill their aesthetic wishes. Each saree and jewel is thoughtfully crafted for those who love to express themselves through fashion. Dyuja reflects the aspirations of the women who wear them, turning personal experiences into a beautiful celebration of femininity. Every time a woman adorns herself in a Dyuja, she embraces her unique story while honoring a growing community of shared experiences within the Dyuja family.

I invite you to join me on this wonderful journey as we celebrate individuality, grace, and the joy of wearing a drape or jewel that reflect who we truly are!